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7 Tips to Transform Your Patient Base

Effective methods for tweaking your roster

Article | February 20, 2013 | By Carrie Rossenfeld

There are many reasons why a medical practice might want to transform its patient base. Maybe you want to increase the profitability of your practice by attracting a different demographic or you want to enhance your offerings and expand your reach into the community. Perhaps you’ve become intrigued by a complementary specialty that appeals to a different audience than the one you’re currently serving.

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About the Author

Carrie Rossenfeld

Staff writer

Carrie Rossenfeld is a veteran of the publishing and editorial world. As a Manhattan-based trade magazine and newsletter writer and editor, and more recently as a San Diego-based freelance writer and editor for magazines, newsletters and websites, she has written extensively on topics ranging from property licensing and giftware to commercial real estate and the history of the atomic bomb. She has also ghostwritten a book about starting a home-based business and edited a book about profiting from distressed real estate in a down market.