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Scoping Out the Competition - What Are You Up Against?

Article | February 27, 2013 | By Lin Grensing-Pophal

Consumers have many choices when it comes to healthcare providers. They can, of course, visit your practice or they can go somewhere else – to your competition. They might also choose to look for answers to their healthcare questions online through one of an increasingly growing number of sites designed for “do-it-yourself” care. That represents indirect competition.

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About the Author

Lin Grensing-Pophal

Staff writer

Lin Grensing-Pophal is an independent business journalist with a background in healthcare and marketing communications. She writes business and employee management articles for both general and trade publications. Her work has appeared frequently in HR Magazine and Human Resource Executive, among others. She is accredited through the International Association of Business Communicators and the Society for Human Resource Management, and is a member of the American Society of Journalists and Authors.