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  • Using Video to Market Your Practice & Educate Patients

    Has your healthcare organization embraced video and all the ways it can be used? If not, you’re missing out on an effective tool that appeals to both existing and prospective patients, experts say. For many medical practices, video has become the cornerstone of their marketing program, and they’re focusing their marketing dollars on videos that can be used on their websites and social media sites, as well as in the office. Here MOT talks with a number of professionals who have found success using video to market their practices and educate their patients.   

  • Best Articles of 2012, Part 2

    Every year during the winter holidays, MOT highlights the most popular articles that have been published during the previous 12-month period. This year, we've decided to double the number of "Best Articles" and feature 20 articles. Based on reader feedback, these 20 articles were the most read and most valuable in 2012. In this week's newsletter, we're featuring 10 articles. Part one was published last week.  

  • Best Articles of 2012, Part 1

    Every year during the winter holidays, MOT highlights the most popular articles that have been published during the previous 12-month period. This year, we've decided to double the number of "Best Articles" and feature 20 articles. Based on reader feedback, these 20 articles were the most read and most valuable in 2012. In this week's newsletter, we're featuring 10 of Best Articles of 2012. Look for the other 10 articles next week.  

  • Do's & Don'ts of Holiday Parties for Medical Practices

    When you read the title of this article, did you have frightening visions of employees wearing lampshades on their heads or yawning with boredom? These are the two extremes of bad office parties. The good news is, you don’t have to get stuck in either extreme. Your medical office can have wonderful holiday office parties where everyone enjoys themselves – but not too much.

  • Taking Care of Your (Real) Dirty Laundry

    We all have a little dirty laundry we want to air out. And not the one that will top the tabloid headlines either. By that, we mean your real dirty laundry – of the “wash, rinse, wring, repeat” variety. While some of your medical offices may decide to take care of that dirty laundry on your own, others may outsource it – to someone other than Mom, of course! Some of the benefits to outsourcing include enhanced patient and staff safety, enhanced professional image, environmental sustainability, better quality of linens, and not having to deal with equipment maintenance or costly failures.